Google billing is cute. They are something else and do not
play though about their payments. Straight cut off quick. Best to just leave a
good sum in your account to just take from. Pay up as much upfront.
Look at
necessary expenses to keep brand afloat online in annual cost amounts. Meaning if
it cost $60 a month for a platform or tool then multiply the amount
($60x12=$720 annually) by twelve months. Now this is a better representation of
what must be on deck or worked towards having or paying off monthly.
Either way
it is covered it needs to be if anything started that is part of "Training
The Web" is to stay consistent.
HAY Online Media services rendered for
cash helps keep necessary platforms covered that must stay consistent. We work
around the startup woes by working to stay afloat. This effort also must build
up a clientele as well.
So in all one must always have multiple hustles to keep
things going. Always start with what you can manage and maintain on a twelve
month basis not month to month. So if you cannot afford $60 then do $30 for
twelve months.
So, the take away is to just start things you can keep
consistent no matter life circumstances and interruptions. At least two to
three things continuously updating on different platforms that are leading ones
within your brands market.
Side Note: This helps establish a brands online presence. A
brand online needs to understand eventually the budget for promotion online
will include the maintenance budget. While promotion on different platforms is
a must, not all are to be promoted on continually. Some are just for the
season, while others should always be a factor in a brands specific online
branding strategy. This is why so much focus in the beginning needs to be in
"Training The Web" about your brand and community building while
branding online.
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