SEO Work Related: Buzz Creation Is About Brand Specific Strategy and Goals

When your buzz creation was always focused on your own brands strength. When built this way and it is finally catching on, as in the search engines placing it on ideal pages within their search engine, one can maintain. This means one will have to be patient since you are not using already built with authority associations to get your position online quicker. There are so many ways to create a buzz and HAY Online did it and still does it on its own strength. This route for some as in strategy to online branding depending on associations can mean a while to get recognized. This is where practices used religiously with understanding what is working for one reason or another is important to get the gist of. Some tactics are done because much online is not ready to be shared just yet. So a strategy some clients and HAY Online uses: One) Do not to share some content on ideal platforms for strategic reasons. You may want to share information just to share it but not for immediate attention until you share it at a optimal time for more audience awareness. The audience awareness times are something you learn through monitoring your brands insights. All social media platforms offer them, insights that is. So much for HAY Online lays in wait like sentinels already "Training The Web". #NoGames #BuildSystems

Always Cover Your Ass, Get It?

From keepcalm-o-matic.co.uk

Yeah, I know the title is pretty vulgar but the point needs to be driven home. The point being, cover your ass for real. Think about it, what would you do to spy on your competition?

Okay, good you get the gist of why I said what I did. This is a dog eat dog world and online is no different. You have many who are not as creative and definitely as original as you since there is only you.

You are the kind of relentless spirit who invents things from the racy thoughts in your head.

The pioneer of industry who saw a niche and jumped in full throttle. No holding back.

You, knew what you came in to do with set goals and a business plan I hope.

You must always reinvent yourself without "Wannabe's" coming in like scavengers so un-original and obvious through their work.

The last "Pep Talk", is what this whole topic was leading to. Do not ever waste a minute again thinking about them, those "Snakes", "Energy Busters" or any hater for that matter. They obviously have to much time on their hand not doing much on their own "Whatever" to be copying you and doing as you.

It is your brand. Respecting it is protecting it. Protect, protect, protect.

Tips:

Log out of search engines of any kind and search that way about your industry, ideas and content. Some will follow all the platforms you are on and set up shop. #CoCitation Co-Citation

Do not log in with the social media plugins. Many will be notified on the platforms they pretended to befriend only for the real sole purpose to get ideas and monitor. I personally do not do this to study anyone. Once you understand information collection on the web and what is working for your opponent, you just watch to make sure they drive their message home correctly. Use the email for the account.

Make sure to be conscience of your replies and such because this too can be monitored. Not saying do not join a conversation but be wary of who is feeding off your moves and correcting theirs. The way things are online, one is supposed to set themselves apart. So copycats only can go so far before their scraping hurts them and any other tactic they use to just copy without proper credit if warranted.

Just study your competitions online presence profile and set yours apart in distinct ways. Branding is about using that thing or those things that work for you and embellish on them so to speak. Yet, do not make sudden moves without thinking of the best way to do undetected. This is why one learning the platforms they use well is also key to a great online presence. Cover Your Ass, Got it?

Reflections: Strategy, Strategy, Strategy Should Be Unique Just Study Competition MO

Modus Operandi Image from The Crafty Print

When all strategies are coming into play well. What one may assume is always not the case. When constant content must be shared, it truly is how it is shared. It is one thing for all involved to contribute their part and have found the best collaborations for HAY Online Media is with "Beasts" like it. When you deal with people who truly have a passion for what they do and it is not an opportunist move. Those who will be in the trenches cranking out the product no matter if there was a comment, like or share as some use this as a gauge of popularity. Yet, one question: How did you know with the few places you put the information about your brand it was not something the public wanted?

Too many stop a project before it could even be shared by the right people in the right places. The "Trials & Errors" is what should be the lessons learned that educate you where to put your brand. When many compare themselves online with pages that share pictures about Haiti, I really dislike this because the person comparing their brand with this page's following forgets that images are big for anyone and a search engine. It is a no brainer that a page sharing images that appeal to those looking for a beautiful scenic picture of Haiti to brag about will get more attention, yet after that what is it they are solving as in a audience members problems? If you are a service oriented brand then you should never be comparing to a leisure page. Many need to focus on building a unique identity. Focus on finding what will get a conversation going.

Stop comparing and start setting yourself apart. That is what all are looking for and if not a website, do not claim to be. If not providing much of what you are sharing on your social media, change that strategy to share your brand as much as possible within recommended times based on your monitoring of insights which should be your new best friend. The first three to six months for many should be filled with daily and all day checking if you are in buzz and brand awareness stage. Need to learn the little audience you have you are tripping about unwarranted at this point of buzz creation. The point here is to be on the right platforms, at the right times for your brands audience behavior you learn through insights, and stay there year after year building your audience while monitoring for opportunity to make an impression that gets more interested. If a niche focus on building that niche up like a founder builds a community for real, for real. Make sure to protect, protect, protect against anyone throwing negative SEO.

It happened to me with Google by a Haitian hater who underestimated much as to how the web works and how when you put your stank on the web it makes it hard not impossible but one like me is ready. I live for things like this. A group would have to work very hard with how I was waiting for many to come at me a way. Thus why I started blogging. If many feel to be a way, I must just share the truth as to my point of view on matters. So why I will state my disdain for key individuals I do not mind one dealing with but they are nasty individuals that perpetrate to be nice I will never work with. They may be nice with their cronies and those they kisses tail, but their behavior like scared idiots is why I will always address them a way. Block them and will not let it be easy for them to copy. Idiots that still do not get it. All this time they were trying to blow up ones spot, they were supposed to focus on branching out while training the web. Those years cannot be taken back wasted in the wrong direction of reinventing without doing the right things along the way I still do not see done. SMH, anyway, have a productive day! I know I will.

My Daily Online Presence Monitoring Client Accounts, The Analytic Challenges

Everyday, even on my supposed off days, that a client put on notice of understands is time away, I am still checking ranking factors. 

Each client has a folder I am constantly jotting positive measures and negative aspects that is impeding their growth online. 

Now, it is an aspect of my job to understand what is limiting a brands growth online. When it is understood all the areas to tackle, a plan for each area is set up. 

Yet, what is effecting one client is never what effects another. So much is done on the back end to remedy the issue. 

Much has to be taken into consideration and the biggest thing, is the clients budget to remedy and maintain. So often times it is not know how, it is also the means a client has to maintain the solution.

This is why I love clients who start their online ventures with me. I am too caring to a fault sometimes and often times the reason I will not do what a client comes to me for when I know from analytic information it will actually hurt their position online to. 

Had to learn to communicate this to all new clients from the start. My spiel, "You may have a great idea to get yourself where you want to be, we are here to get you where you want to be the right way. We may have to halt on those ideas while we go in and fix the problems. Our services are results driven and practical implementation of Search Engine Optimization to get you better ranking." 

One thing learned the most through feedback, not assumptions many have for one in this field, is to have new clients take an entrance quiz. One that tests their "Researched SEO Knowledge" acuity so when misunderstandings as to what they came to an SEO specialist like myself for they are getting. Or what they came to one for and not getting as they assume they understand why that too is not the case. 

Too many come to us who do this for a living among other things, for a quick fix. That is a very bad assumption, that it is a quick solution. First, when researching many previous and current clients, I have found prior issues that must be remedied before what the client wanted can happen. I have also seen reason to send material about why their content marketing is not being done so to plan for the moment if they are receiving online presence management and maintenance. One of my clients has this package and they are doing well the past year almost this May will make them with HAY Online Media. 

My company is meant to help those on a budget maintain and improve the right way. We focus on the future and how well content will last online the right way for their brand. So much so, it is a bit more intimate the work and why we keep a roster of client updated. If content drives much of what anyone sees or does online, why keep one driving this point with those few who find an issue with their campaign that had no branded content? Content is king and if one does not have it, the person handling your online presence whether one medium or a mix of services: Social Media, Website, Press Releases, Forum Participation, Link Building and More is in need of it as soon as possible. 

Get the unique content and if none, the constant sharing of others branded material is now going to overshadow your brand before a clear message was even shared about your own. So much goes into online presence so many who scrutinize do not even realize. Many who offer these services also need to understand that one who really does this to the T, can notice who is just setting up opportunistic shop in a new and growing field of service to the one who really is showing true correction tactics. As they say, "Real recognizes real." One thing to note, each specialist has their way of remedying a situation based on proven practices that yield results. Always learning and like how platforms using PHP are a bit different as to copy and paste. Those who understand code, CSS and other elements to website design may get what I refer to. My divulging it all will be crazy since it is what I do. Just good to understand code and new trends that help one change how to go about things down the road.

So every day, second and moment something is changing. Those who are aware of those changes fair better than the one who just read up on the latest in online practices copying what all else are doing. Prime example, Hashtags should be used in a strategic manner. Yet many use a different sequence and also fail to understand that after a while when more and more use them ones own posts may not ever be seen by potential conversions or visitors. So much to be done in moderation or overload dependent on again, the clients unique needs or inherent issues before they came to one for correction. I find the best clients are those who come well educated about the services they wanted. Yet, I assumed all wanting to get their business online were so serious they researched all aspects before paying for services. That alone is another blog post my friends. 

Have a productive Saturday! I know I will.