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Friday, April 24, 2015

Key to Online Dominance: Thoughts of A Haitian American Online Queen on Switching Up MO


Key to Online Dominance: One should never jump in with a bang if their pockets cannot sustain the still times. That initial bang was your signal to a search engine, HAY I am here and here is what to expect. So pace yourself if you are not loaded. It costs to stay the boss within any set industry online. From the web design team to the person greeting patrons into your store, plan out the transitions beforehand.

Basically, with how the web is, one who sets up their online presence with their means in mind will do better. The point is to figure a way to uniquely stay consistent within your business model as it pertains to promotion. Now what an audience may perceive is not always how it is on the back end or internal infrastructure of a company. So if you are limited in resources, always find a way to keep your brand mentioned.

Get to talking to the web about your brand.

Look at McDonald's, they are well known for their golden arches. Like many successful brands, they keep something symbolizing their company’s presence that stays the same no matter other changes. So once you decide a logo, a color scheme, phrase/slogan, or just anything synonymous with brand message keep it.

Stop the drastic changes that leave nothing of the prior years of ingraining the image or message into an audience head to cause one in it to be like that is them?

Always remember to keep Search Engine Optimization in mind each step of the way.

Strategize – Execute Plan – Online Presence Monitoring

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