Train The Web, After It Trains You

“Train the web”, a phrase I love to say that I gather throws many off. Yet, this phrase alone could mean doing one hundred things in one day. Real talk, it is a very daunting matter that many keep making worst as they go it alone without practicing Search Engine Optimization (SEO), the research many care not to is so important. Learn how your industry operates online and see what you are doing or not focusing on. If you do not get it, then that means many who do not have it (Money) like that, should then sit out till you do get it.

All one, not serious is doing for the most part is making sure those out there who can remedy their online presence dilemma will charge them more to do so. It will take time to correct and the average cost for a specialist is around $20 to $30 an hour. The going rate hourly is how some come up with their quotes by estimation of how long it will take to correct. This is something I do. I went by what the hourly rate was for freelance website builders and employers in my states hourly wages for the work. Those who have their strategies cut down to an efficient manner, make more. If it takes five working hours, plus cost of domain registry, website hosting and other costs in association with completion of a job to build a website then combining then draws up a number to give.

The tricky situation is going with someone who just does not only provide aesthetic help, but also knows where the brand went wrong in the first place. This needs to be understood well. Thus why many who are honest will tell a business owner they need to do more than what they came to them for. I for one now have learned not to take the job. Just my personal experience shows results and better working conditions with a client who did their research and continues to stay on top of SEO practices. No time for the headache when many do not care to educate why one thing or the other is done or not done. One faults you for not keeping their platform consistent, while their content creation is lacking. They are not paying you for content creation either so your time to find content on the web for them to share is now doubled. Week two passes still stalled on content but wants a superb job done with nothing. Their team who is supposed to get to you with information or collaborate on campaign strategy is not adhering to the recommendations. So the work is further plagued with set backs none on the other end are aware of, but you and the business owner. The user just notices not much going on with your clients page or website. Not worth it. Best to work for those brands who understand the terrain. 

Understand why something said would be done is no longer the case after their very capable specialist is awaken to a notification message on phone of update changes. Now to go in and mitigate any possible snags if any. Then re-work the whole strategy, may have to go into queued information and change text or image information presented if citing. Just so much can go one way or another. This alone would have constant calls to a client, "Okay, what was to roll out cannot since much in the practices used and queued a few weeks ago or days ago need to be tweaked." The ideal client: "Okay, thanks for the heads up, appreciate the hard work." Many of my clients are like this. Yet, some can be a bit unknowingly irrational for how online matters really are. The non-ideal client: "What is it I am paying you for? Why can't the post already set to roll out go as scheduled? Why did you post that current event (yeah the one that ties in associations)? I do not like the same tweet everyday. Can you change it?" While you take the time in another window out of six or more open at once to message while correcting. Wasting precious time that could have been added to correcting. Just these reasons alone for me personally have me work for short term projects and long term maintenance accounts most. I take on what I can handle and find more can be done with a client who came already with some knowledge or eager to learn. 

With countless video and your own countless attempts with some will have one a bit bothered by some questions. After an email, video inboxed or links to articles breaking down what you are doing for them and many still do not pay mind to them. Yet, they will make assumptions and some even berate you when they feel. I find I do not do well with this and why I hired customer care professionals who are training now. This for me is madness because when I first went for the same services I now provide and assist many youth with, it was hard to grasp. I went into researching and then implementing what was taught online. Then by doing it for my brand I learned so much. Also being somewhat of a perfectionist enthusiast, I went in as in “Ham” on the back end. Still use many website building companies who also host many of my brand(s) websites and through my own efforts with consistent behavior in key areas I could afford to maintain did well. So I got very good at what it was HAY Online was about in the first place, to make sure the youth succeed in all they do. What better way than making sure an entrepreneurial youth has an ace in their corner willing to even step in and do the extra they uniquely need.

I am always staying on top of trends as it pertains to Search Engine Optimization because this is an area I notice many in the community I service have played with in my opinion. Too many, even webmasters and developers I notice do many things the most basic principle in SEO would tell one never to. Link structure issues, website flow issues, and so much more. One thing for sure, I learn a lot from doing that have my clients doing way better. My “thing” is organic traffic generation, online presence monitoring with maintenance and website design restructuring. I love setting clients online presence up from start to maintenance. One is never done with all the changes many platforms make in response to big “Daddy” Google.  When updates roll out, I am well aware and now know how to remedy situations for those who are dealing with the same dilemmas I have or continue to. The knowing why an issue arose is best to understand well how to go about fixing it. Gradually remedy the situation and make sure all that “Daddy” say is what it is. Learn as you go and stay on top of new updates about the updates. 

Like in college all taught from freshman year to senior year expounds on the previous lessons learned before for a set major. So repetitive like, one paying attention, studying every possible angle will get it eventually and master it. That is how one should go about learning Search Engine Optimization. Learn the basics, apply them and move on to the next level of learning. This is when many realize the hell they put the last few online enthusiasts they never gave content to all at once through. Never understood why being asked how often they did an event or would have a project to share. So much information and closely updated about current events is greatly needed and appreciated. All these things help draw inferences and allows one to creatively come up with unique messages, posts of images and edited video that tie in the message of the campaign. The matter of online promotion and marketing still ties in the fundamentals of the conventional manner still a brand should go with. The only thing in today’s world of online everything, one needs to hire someone who has a good, firm knowledge of online practices all around. Knowing code also does not hurt. Have a productive day! I know I will.