Everyday, even on my supposed off days, that a client put on notice of understands is time away, I am still checking ranking factors.
Each client has a folder I am constantly jotting positive measures and negative aspects that is impeding their growth online.
Now, it is an aspect of my job to understand what is limiting a brands growth online. When it is understood all the areas to tackle, a plan for each area is set up.
Yet, what is effecting one client is never what effects another. So much is done on the back end to remedy the issue.
Much has to be taken into consideration and the biggest thing, is the clients budget to remedy and maintain. So often times it is not know how, it is also the means a client has to maintain the solution.
This is why I love clients who start their online ventures with me. I am too caring to a fault sometimes and often times the reason I will not do what a client comes to me for when I know from analytic information it will actually hurt their position online to.
Had to learn to communicate this to all new clients from the start. My spiel, "You may have a great idea to get yourself where you want to be, we are here to get you where you want to be the right way. We may have to halt on those ideas while we go in and fix the problems. Our services are results driven and practical implementation of Search Engine Optimization to get you better ranking."
One thing learned the most through feedback, not assumptions many have for one in this field, is to have new clients take an entrance quiz. One that tests their "Researched SEO Knowledge" acuity so when misunderstandings as to what they came to an SEO specialist like myself for they are getting. Or what they came to one for and not getting as they assume they understand why that too is not the case.
Too many come to us who do this for a living among other things, for a quick fix. That is a very bad assumption, that it is a quick solution. First, when researching many previous and current clients, I have found prior issues that must be remedied before what the client wanted can happen. I have also seen reason to send material about why their content marketing is not being done so to plan for the moment if they are receiving online presence management and maintenance. One of my clients has this package and they are doing well the past year almost this May will make them with HAY Online Media.
My company is meant to help those on a budget maintain and improve the right way. We focus on the future and how well content will last online the right way for their brand. So much so, it is a bit more intimate the work and why we keep a roster of client updated. If content drives much of what anyone sees or does online, why keep one driving this point with those few who find an issue with their campaign that had no branded content? Content is king and if one does not have it, the person handling your online presence whether one medium or a mix of services: Social Media, Website, Press Releases, Forum Participation, Link Building and More is in need of it as soon as possible.
Get the unique content and if none, the constant sharing of others branded material is now going to overshadow your brand before a clear message was even shared about your own. So much goes into online presence so many who scrutinize do not even realize. Many who offer these services also need to understand that one who really does this to the T, can notice who is just setting up opportunistic shop in a new and growing field of service to the one who really is showing true correction tactics. As they say, "Real recognizes real." One thing to note, each specialist has their way of remedying a situation based on proven practices that yield results. Always learning and like how platforms using PHP are a bit different as to copy and paste. Those who understand code, CSS and other elements to website design may get what I refer to. My divulging it all will be crazy since it is what I do. Just good to understand code and new trends that help one change how to go about things down the road.
So every day, second and moment something is changing. Those who are aware of those changes fair better than the one who just read up on the latest in online practices copying what all else are doing. Prime example, Hashtags should be used in a strategic manner. Yet many use a different sequence and also fail to understand that after a while when more and more use them ones own posts may not ever be seen by potential conversions or visitors. So much to be done in moderation or overload dependent on again, the clients unique needs or inherent issues before they came to one for correction. I find the best clients are those who come well educated about the services they wanted. Yet, I assumed all wanting to get their business online were so serious they researched all aspects before paying for services. That alone is another blog post my friends.
Have a productive Saturday! I know I will.
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