It is May 2nd, 2015 around noon and just on my laptop researching, monitoring and pinning. Yes, pinning to some cool new boards my company has on HAY Online - Pinterest and while uploading a mix from a entertainment partner Haitian All-StarZ. Love their Whitney Houston tribute and waiting to upload it a couple places I have space to. Now, back to the epiphany if one wants to call it that. The adaptive nature one needs to have to manage social media is sometimes not understood by some who seek out this service or who try to implement themselves.
As one understands the ability to change is not so easy for many to grasp as it is not easy for many to get some things change from one moment to the next pertaining to Social Media management. Whether it is the current events of the day that deem one to switch story line, client requested change, or just not appropriate any more for one reason or another, life is like this.
We are always evolving and reinventing ourselves and so should the Social Media campaign. This is why those stuck on one direction at a time are having a hard time grasping there needs to be a mix up even if at first the rewards are not seen. The point of this is to learn the audience and give them something different. Now, whether they like it or not is a different story and should be monitored through insights. From every trials and tribulations of life one goes through and learns from is what many should take away from set backs via social interactions online. Do not take a failed campaign to heart more than the analytic data you must analyze to learn from. Next time those lessons learned can be applied and adjustments to campaign can be made as one makes them in their daily lives based on one thing or another.
Life is just a roller-coaster many need to take a chill pill on, same as many need to take a breather from a set back online and jump back in the game that may have changed since the last you were in it. Social media management is becoming more analytic data driven and many need to take notes on their brands performance online to gauge where to spend time growing their presence. If only on one platform, spread out the same way in life one should not put their eggs in one basket. The same way one handling their brands social media should not put their promotion in one basket or on "Bubble"(For another post SMH). Online Presence Diversity is simply getting your brand on platforms you can manage that hit many markets that may find benefits in what you offer.
Branch out and learn each platform well. Learn its weaknesses and strengths and build your campaigns around each one. Twitter, we all know is 140 characters, so put your links, handles and brief description within this on platforms that link to Twitter. If you have a url/link shortener then use it so more characters can be fit in. Twitter does this automatically yet do not leave to chance the full message not being clear. Facebook allows more characters and yet many who link to Twitter forget to make sure message is clear in the first 140 characters and the rest can go in-depth for those willing to read the lengthy message/status update/post description. One thing I will always reiterate is that, ones content on social media should be found on their site with helpful information that is relevant to what is shared. Elaborating on the subject shared on their platforms. Well back to the grind of the forever changing internet landscape. Have a productive weekend! I know I will.
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